Social Media

Interview: KGB's Director of Social Media Thomas Falconer
Mar 01 2010

By now anyone with a television or a radio (or anyone who watched their Superbowl ad) knows that the acronym KGB no longer represents the defunct Russian intelligence agency. These days KGB stands for "Knowledge Generation Bureau", the new "ask anything" mobile texting service that has been doing the traditional media marketing equivalent of carpet bombing. KGB ads are everywhere - television, radio, major sporting events, billboards, and just about any other place you can think of.

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Social Media, Web Marketing
Using The Web to Sell Another Cup of Coffee
Sep 28 2009

When you are a big-brand franchise like Dunkin’ Donuts, your business model is based on high volume sales of low cost items. For example, cups of coffee. With scale like Dn'D has, selling one additional cup of coffee to a small percentage of your customers each day can create massive incremental revenue.

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Branding, Social Media, Web Marketing
Social Media Finally Lives Up To Expectations
Aug 23 2009

Being able to update the status of what your dog is doing on Twitter, or rattle off a quick blog posting on how you feel about the latest off-the-wall thing that Rush Limbaugh said is just great.  It allows individuals to have a sense of self online, and to blow off steam.  I'm not judging...I'm guilty of it myself.  But is that really the future of social media?  Is that really all these great tools have to add?  There must be more to it....

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Blogging, Social Media, Twitter
Twittering Is The New Blogging
Apr 29 2008

So in my last post I pointed out a nice example of a corporate blog I came across. These days corporate blogs are a dime a dozen - old news (but still effective internet marketing tools). Now the “web 2.0″ thing to do is Twitter. I know…I can’t take it either. ;)

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Social Media
Much Ado About Social Media Marketing
Jan 29 2008

Back in the late 1990’s and early 2000’s, every marketer wanted a website for their company/product/service. The website would be the silver bullet that would kick-start their marketing and open their business up to massive international markets. They built their sites and ignored them. Mission accomplished!

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Social Media, Web Marketing