Search Engine Marketing Management

According to an August 2008 data memo from the Pew Internet & American Life Project...

The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

Numbers like that are too large to ignore.  Search engine use is approaching ubiquity.  If your sites aren't prominent in search engines like Google, Yahoo! and MSN, chances are your competitors' are.  To help our clients capitalize on the huge marketing potential of the major search engines, Accession Media offers the following services:

Pay-Per-Click (PPC) Campaign Management

Pay-Per-Click campaigns are the equivalent of getting a head start in a foot race.  Your site gains visibility for the keywords that you choose instantaneously.  As long as your bid is high enough, a link to your site will be front and center every time someone types in your keywords.

PPC Services

  • Keyword list development & testing
  • Campaign set up & tracking set up
  • Ad creative A/B testing
  • Bid management
  • Reporting and analysis
  • Existing campaign audits

Search Engine Optimization (SEO) Consulting

If PPC is a head start, then Search Engine Optimization is the stamina to finish in 1st place.  We can handle any or all steps in the SEO process, from an initial SEO audit to keyword research, link building and content recommendations.

SEO Services

  • Keyword research
  • Existing site technical audit
  • Existing site content audit
  • SEO strategy development
  • Organic link building and search engine optimized PR
  • Staff training on SEO best practices and techniques