Search Engine Marketing
Why Market on Search Engines?
The fundamental difference between classic marketing and internet marketing is INTENT. In TV, radio and print advertising, the marketers’ task is interrupt to get attention, and then entice the audience to take a desired action. The conversion rates are low, accountability difficult to assess, and without any real ability to narrowly target your audience, cost per new customer can be excessively high.
However, according to Nielsen NetRatings in the month of July 2006 web users performed 5.6 billion searches on approximately 60 different search sites. Many of these searchers were and are looking for products and services with the INTENT to learn more and ultimately purchase. The need to interrupt the audience is gone since they are looking for you (not the other way around). And by appearing only before a highly targeted audience, conversion rates are generally much higher and cost per new customer is much lower than traditional media.
The challenge then is have your “ad” appear when someone searches for a product or service that you offer. This is a very simple concept, but it is also a very powerful one that can help grow your business.
How Can We Help?
We can help you create new customer relationships via your website by:
- Optimizing your website for natural (free) search engine traffic. We look at your existing site code, structure and content and optimize what you already have to help Google, Yahoo!, MSN and other search engines find and rank your pages. A higher ranking directs more of this massive amount of (free) search engine traffic to you.
- Creating and managing pay-per-click search marketing campaigns. Search engine optimization is a slow process, possibly taking months to get results. You can achieve results faster with pay-per-click marketing. As the name implies, we place ads on the major search engines that appear when users search for keywords relevant to your business. You only pay when a search engine user clicks your ad and reaches your site. Better yet, we can track EXACTLY how many new prospects the campaign drives to your site and which prospects convert into new customers.
Further, we can turn one-time buyers into loyal customers with email marketing and email newsletters. When customers choose to receive communication from you, they are welcoming you into their homes. Now you are able to regularly send valuable offers and news about your product or service to people who want to do business with you.