Problem: Disaboom, an advertising-based content website start-up from Denver, CO, came to us in need of traffic. Being an advertising-based content site, page views are the name of the game. Beyond just raw page views, attracting visitors to the site that would stay on the site and navigate through three or more pages was especially desirable. In order to create positive ROI on their advertising spend, those visitors had to be brought in below a specific cost per aquisition (CPA).
Accession Media Solution: We setup, optimized and managed their Google AdWords, Yahoo Search Marketing and MSN AdCenter pay-per-click marketing programs based on strict parameters - ensuring that the traffic being driven was both affordable and qualified. Additionally, Accession Media was also contracted to consult with Disaboom's development and editorial teams on natural search engine optimization. That consulting included detailed keyword research, thorough technical site audits, as well as the creation of landing pages and content optimization.
Results: Through our pay-per-click management program we were able to exceed our assigned three page-view-per-visit goal, while keeping our cost-per-click below our assigned levels. Additionally, our assistance in guiding editorial to create the content that internet searchers are looking for, as well as our suggested website technical changes, allowed Disaboom to increase their traffic from search engines by 30% over a six-month period.
Disaboom Client Profile
