Accession Media

It’s been a while since I last posted as 2007 is proving to be a very busy year thus far. It’s definitely the right way to start a year off and we’re quite excited. I did want to just do a quick posting to welcome some new clients whose websites we’ve just launched or relaunched recently:

VETOPROPAC.com: Roger Brouard, creator of the VETO PRO PAC tool bag line hired us on to help him get his site showing more effectively in the natural search results of the major search engines. We started with a full rebuild of the site’s interface code (HTML). Now the site sports web standards compliant HTML with much more information that the search spiders can actually see. Next we’ll be keeping on top of SEO every month as well as managing a scaled-up pay per click marketing program test. It has been a great pleasure working with Roger and his team so far and we look forward to helping him grow his business this year.

blogs.KARLDirect.com: There is no more cluttered advertising market than the one our friends at KARL Chevrolet HUMMER compete in. How can you get your voice heard and engage your customer in a respectful conversation rather than just firing radio and TV ads at them until they cry uncle? How about a blog? KARL Chevy had us put together a blog for them and host it as well. The blog of course runs on Wordpress (as does this site) and is well optimized for the search engines as well as readers. We are only a few weeks into this project and already they’ve had some interesting feedback. If you are a “car person” you should head on over and check it out.

HCGExperts.com: Steve Holloway hired us to give his existing website and email newsletter a face lift so that it integrated with his new corporate identity and his print marketing materials. To keep the costs down we started with a web standards compliant template and customized from there. I think the result is quite pleasing and has captured many a newsletter subscriber since its recent launch.

And finally, everyone that I talk to has been telling me that having too much work is a GOOD PROBLEM - and I know it is - but it is a problem none the less. To help me out with some of the more business and analytical related stuff we’ve brought Matt Tarsi on board part time to help out. Matt is a recent graduate of Western Connecticut State University with a degree in business. He’s an amazingly fast learner and has been helping us out tremendously these past few weeks. We’re happy to have him aboard. If you are one of our existing clients you’ll probably be meeting Matt (if only by email) very soon. Welcome aboard Matt!

Well, if you are going to purport to have some level of knowledge about blogging as part of your company services package, it would stand to reason that one way to demonstrate that would certainly be having a blog on your company website! So here we are, the first posting of the new Accession Media weblog. So why are we here? What are our plans for this blog? We’re glad you asked.

While blogging is generally a pretty fluid activity that can change and mold itself based on where the author and the community that (hopefully) develops want to take it, the goals at the outset of this blog are three-fold:

1. Help our clients stay informed and up to date on the rapidly changing “web 2.0″ world of marketing a product or service online
2. Help us reach out to folks that don’t yet know our little company and hopefully build some awareness and trust that we know what we’re talking about
3. Provide a platform for our own ongoing learning about blogging and the web in general…in this business when you stop learning you’re toast

Our goals for frequency are ideally once a week, if not more. But like we mentioned earlier…who knows if it might be more or less. However often we can post, if the blog becomes a resource for anyone involved in building website and marketing online, it will have done its job.

We’re glad to have you along for the ride, and hope you stay tuned (use our RSS feed to help!).