The Accession Media Blog

3 New Years Resolutions for Web Marketers
Dec 28 2006

With everyone setting corporate and personal goals for the coming new year, we figured we would perhaps help out with three key things we would recommend you get on top of (if you aren't already) in 2007 to help move your business forward:

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Web Marketing
Is This SEO Firm For Real?
Dec 01 2006

I had an interesting conversation with a potential client the other day. They were looking for some help with search engine optimization or SEO as we like to call it.

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Search Marketing
Adding a Sitemap - More Than Just Usability
Nov 24 2006

Does your website have a sitemap? A sitemap is a page on your site that lists all the other pages on the site, usually in a tree structure so that a user can easily navigate to any part of the site without rooting around through navigation (here is our sitemap). Aside from the usability service that a sitemap offers your site's human visitors, it also makes a nice place for search engine spiders to go and quickly understand the layout of a website and index all its pages in a fast and effective manner.

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Google | MSN | Search Marketing | Usability | Yahoo!
Is Flash Bad for Business?
Nov 21 2006

One of the most popular questions I get from new clients is "can we put one of those cool animated movies of my product/service/slogan/etc. as the first thing a users sees when they come to the site…and they we’ll go to the home page?" Wanting your site to move, play music, or speak to customers rather than just display text and images is a very common desire among business owners. Many people see these features as a way to set their sites apart from the competition. Do I agree with these views? The answer, as always, is "it depends."

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Flash | Search Marketing | Usability | Web Design | Web Marketing
Let’s Start With Some Basics
Oct 26 2006

I figured the best way to start providing useful information to the small business owner or department head responsible for a corporate web presence would be to cover some of the basics of online marketing today…the points below make up the high level questions I ask when I meet a client for the first time and am trying to get an understanding as to the level of sophistication of their website and online marketing efforts…

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Web Marketing
A Beginning…
Oct 21 2006

Well, if you are going to purport to have some level of knowledge about blogging as part of your company services package, it would stand to reason that one way to demonstrate that would certainly be having a blog on your company website! So here we are, the first posting of the new Accession Media weblog.

So why are we here? What are our plans for this blog? We’re glad you asked.

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Accession News