The Accession Media Blog

Nov 20 2009

The IT guys are mumbling things you don't understand, the marketing folks are pushing hard for more sales, advertising budgets are falling under the knife, and your company's web site is under the gun to carry a bigger load

So the fingers start pointing and the ideas start flying: online promotions, graphic redesign, a "fresh look", new content, SEM, SEO, organic search, PPC, and other buzz words you've never even heard of.

What should you do to improve leads, sales, and your web site's performance?

Analytics
Sep 28 2009

When you are a big-brand franchise like Dunkin’ Donuts, your business model is based on high volume sales of low cost items. For example, cups of coffee. With scale like Dn'D has, selling one additional cup of coffee to a small percentage of your customers each day can create massive incremental revenue.

Aug 23 2009

Being able to update the status of what your dog is doing on Twitter, or rattle off a quick blog posting on how you feel about the latest off-the-wall thing that Rush Limbaugh said is just great.  It allows individuals to have a sense of self online, and to blow off steam.  I'm not judging...I'm guilty of it myself.  But is that really the future of social media?  Is that really all these great tools have to add?  There must be more to it....

Aug 20 2009

It is so rare that ones hobbies intersect with their work world. However today is that day for me with the confirmation of the long speculated news that YouTube co-founder and CEO Chad Hurley will officially be a primary sponsor of the US F1 team's 2010 season.

YouTube
Jun 23 2009

I wanted to make sure I let anyone and everyone know about the fantastic new Drupal module known simply as "Admin." For years I have heard people gripe about Drupal's admin screens as being too confusing and convoluted. Many people, mostly the less "techie" folks (marketing managers in charge of maintaining a corporate website) like Joomla's admin area better because it offers big candy-like icons and buttons for performing administrative functions.

Drupal
Jun 18 2009

Big news from Opera today.  Wait, who?  You thought opera was just a type of musical theater?  Well, you are right, but it's also the name of a web browser that holds a whopping 2%-ish market share.  However that may be about to change with the release of their latest version - Opera Unite.

Browsers | Opera | Software
Jun 17 2009

Regardless of any political differences you may have with the current administration (and believe me, as a small business owner I have a few), you have to admit that what the Obama Administration has done and is doing online is quite impressive.

Jun 09 2009

A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor.  Not the strategy, development or hosting of their blog – but the actual writing of the blog.  I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form.  How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer?  You are your

Feb 12 2009

In keeping with the spirit of our last posting, where I ate humble pie regarding the launch of our new corporate website, now it’s time to share another recent experience we’re going through around here: launching our first web app.

Feb 11 2009

One of the most time consuming tasks in building a new website for our clients is undoubtedly the content.  When we start a new project we often ask "are you guys rewriting the content?  Are we just copying it over from the existing site?  Or would you like us to include it in our proposal?"