Yahoo! Readies Re-Launch of IndexTools

...look out Google Analytics?

Not likely.

Sorry Yahoo!, but the track record hasn't been so hot lately. The cultural differences between Yahoo! and Google are painfully obvious and apparently unchangeable for poor Yahoo!. The big Panama PPC admin system relaunch hasn't panned out and made for a better management experience. Their copy of the Adsense program still isn't as good as the original. Ergo - I have to believe the product life cycle for Yahoo! Analytics will be similarly reactionary and half hearted.

Regardless - all internet marketers should probably sign up to check it out: http://web.analytics.yahoo.com

The glimmers of hope for the product, where it could equal or one-up Google Analytics, include:

• Real-time metrics - no 6 to 12 hour waits for site activity to show up in your reports
• Drag and drop data filters - yes GA already has this - but the fact that Y! Analytics will launch with it already tells me that their system MIGHT be on par with GA out of the box
• This sounds interesting "Improve communication with colleagues by sharing notes on reports and dashboards, and color coding report results to easily identify irregularities" but it all depends on how it will be implemented.

A little competition is never a bad thing...I just hope Yahoo! puts more into this than some of their latest product efforts.