Our New Website - A Taste of Our Own Medicine

One of the most time consuming tasks in building a new website for our clients is undoubtedly the content.  When we start a new project we often ask "are you guys rewriting the content?  Are we just copying it over from the existing site?  Or would you like us to include it in our proposal?"

While having us do it is the most expensive answer - it’s usually the fastest.  We were often amazed by how long it took our clients to create or even edit website copy and images.  It can’t be that hard can it?  Even if it’s not perfect, just push it out there and fix it later.  This is the web baby...mystical world of instant publishing, blogging, tweeting.  What’s taking you so long!???

That was my feeling...UNTIL....until I had to do it myself.  Until I had to figure out how I had to position our company and our services to attempt to differentiate us from an admittedly crowded marketplace. 

I used to make excuses for the old www.AccessionMedia.com, telling clients that "oh you know it’s the classic case of the shoe-makers children going barefoot."  We were always "too busy building everyone else’s websites!"  That is until two things happened...

1. The rebuild of www.AccessionMedia.com got a project champion in the form of our own Matt Tarsi - who pushed the project through and worked very hard on getting it to look and work how we wanted it.
2.  I realized that if I want our shop to be seen as an excellent choice for SEO, site design, and Drupal content management work we really did need to walk the walk.  Sure I had plenty of happy client URLs as references, but they weren’t even on the site!

The point here folks is: yes it takes a long time to write decent site copy that reads well and gets people to convert.  Yes it is "hard" - but most things worth doing are.  If you can’t dedicate the resources to updating the CONTENT of your websites, the CMS, SEO, PPC and any other three letter acronym you throw at it won’t matter at all.  Hunker down and do the work.

I’d again like to thank Matt for pushing the project through and forcing my "all-over-the-place-at-once" self to get in gear and give him the support he needed to launch it.