Web Marketing

Mar 01 2010

Thomas Falconer of kgbBy now anyone with a television or a radio (or anyone who watched their Superbowl ad) knows that the acronym KGB no longer represents the defunct Russian intelligence agency. These days KGB stands for "Knowledge Generation Bureau", the new "ask anything" mobile texting service that has been doing the traditional media marketing equivalent of carpet bombing.

Dec 26 2009

Confession - my last posting wasn't just a spur of the moment thing.  It was the results of a little prep work I did for an appearance on FoxBusiness.com's daily live webcast.  Fox reporter Kathryn Tuggle interviewed me for her article titled "Get Listed in Today's Mobile 'Yellow Pages.'"  I greatly enjoyed the interview and Kathryn thought highly enough of me to invite me in to be on the webcast.

Dec 17 2009

We've been getting asked quite a bit lately about how small business can market themselves in this new "mobile" online world. The prevalence of the iPhone and Blackberry have really driven this to the forefront in the mind of marketers. We've put together a brief cheat sheet to give you and overview of where we feel the opportunites are for small business.

Sep 28 2009

When you are a big-brand franchise like Dunkin’ Donuts, your business model is based on high volume sales of low cost items. For example, cups of coffee. With scale like Dn'D has, selling one additional cup of coffee to a small percentage of your customers each day can create massive incremental revenue.

Oct 02 2008

We at Accession Media pride ourselves in our knowledge of all things related to internet marketing. All wise people know, however, that no matter how much you know, you still don't know it all. That's why Accession Media is offering a new FREE tool, Internet Sensei.

What is Internet Sensei?

Aug 04 2008

A knol is a unit of knowledge, and is also Google’s latest invention. Similar to the popular Wikipedia, Knol is a hybrid of an encyclopedia, article submission site, and link aggregator. It allows users to take credit for their work while submitting their view and opinion of a subject. These Knols can also be edited by other users at the writer’s approval. It allows more than one article to be submitted on the same subject, expanding ideas and views. The real kicker comes in when Google adds in their AdSense revenue split advertising system to the formula. People who write Knols’ can also register for an AdSense account which allows them to profit off of the ads on their Knols. The incentives are high for users who want to create multiple Knols (usually on a similar subject) just so that ads can be placed and they have a higher chance of people clicking them.

Jan 29 2008

Back in the late 1990’s and early 2000’s, every marketer wanted a website for their company/product/service. The website would be the silver bullet that would kick-start their marketing and open their business up to massive international markets. They built their sites and ignored them. Mission accomplished!

Nov 17 2007

We are always getting asked lots of questions that are both tactical and detailed regarding our client’s and prospect’s internet marketing efforts.

Sep 19 2007

For those of you that know that I just moved into a new house, and that Accession Media moved into a new office-this posting isn’t about either of those. Though some more planning on our house move would have saved a ton of aggravation...

Dec 28 2006

With everyone setting corporate and personal goals for the coming new year, we figured we would perhaps help out with three key things we would recommend you get on top of (if you aren't already) in 2007 to help move your business forward: