Search Marketing

Nov 24 2006

Does your website have a sitemap? A sitemap is a page on your site that lists all the other pages on the site, usually in a tree structure so that a user can easily navigate to any part of the site without rooting around through navigation (here is our sitemap). Aside from the usability service that a sitemap offers your site's human visitors, it also makes a nice place for search engine spiders to go and quickly understand the layout of a website and index all its pages in a fast and effective manner.

Nov 21 2006

One of the most popular questions I get from new clients is "can we put one of those cool animated movies of my product/service/slogan/etc. as the first thing a users sees when they come to the site…and they we’ll go to the home page?" Wanting your site to move, play music, or speak to customers rather than just display text and images is a very common desire among business owners. Many people see these features as a way to set their sites apart from the competition. Do I agree with these views? The answer, as always, is "it depends."