Search Marketing

A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor.  Not the strategy, development or hosting of their blog – but the actual writing of the blog.  I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form.  How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer?  You are your

The folks at Google announced yesterday that their latest algorithm release will now be able to crawl and index text-based content that is inside Flash files. I love their wording…

In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines.

Oh my…I think the SEM/SEO industry may have gone too far…we have our own “awards show.” In the spirit of the Emmy Awards…we have the Semmy’s. I guess it’s kind of cool to be part of an industry that is so enthusiastic about what it does that is has its own “awards” for thought-leading blog postings in the space.

We were asked by a potential client the other day - "I know there are a billion factors that go into ranking well in search engines, but if you had to pick one, what would it be?"

Without pause the answer was: "it has to be backlinks."