A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor. Not the strategy, development or hosting of their blog – but the actual writing of the blog. I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form. How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer? You are your
