The IT guys are mumbling things you don't understand, the marketing folks are pushing hard for more sales, advertising budgets are falling under the knife, and your company's web site is under the gun to carry a bigger load
So the fingers start pointing and the ideas start flying: online promotions, graphic redesign, a "fresh look", new content, SEM, SEO, organic search, PPC, and other buzz words you've never even heard of.
What should you do to improve leads, sales, and your web site's performance?
