The Accession Media Blog

Confession - my last posting wasn't just a spur of the moment thing.  It was the results of a little prep work I did for an appearance on FoxBusiness.com's daily live webcast.  Fox reporter Kathryn Tuggle interviewed me for her article titled "Get Listed in Today's Mobile 'Yellow Pages.'"  I greatly enjoyed the interview and Kathryn thought highly enough of me to invite me in to be on the webcast.

The IT guys are mumbling things you don't understand, the marketing folks are pushing hard for more sales, advertising budgets are falling under the knife, and your company's web site is under the gun to carry a bigger load

So the fingers start pointing and the ideas start flying: online promotions, graphic redesign, a "fresh look", new content, SEM, SEO, organic search, PPC, and other buzz words you've never even heard of.

What should you do to improve leads, sales, and your web site's performance?

Being able to update the status of what your dog is doing on Twitter, or rattle off a quick blog posting on how you feel about the latest off-the-wall thing that Rush Limbaugh said is just great.  It allows individuals to have a sense of self online, and to blow off steam.  I'm not judging...I'm guilty of it myself.  But is that really the future of social media?  Is that really all these great tools have to add?  There must be more to it....

I wanted to make sure I let anyone and everyone know about the fantastic new Drupal module known simply as "Admin." For years I have heard people gripe about Drupal's admin screens as being too confusing and convoluted. Many people, mostly the less "techie" folks (marketing managers in charge of maintaining a corporate website) like Joomla's admin area better because it offers big candy-like icons and buttons for performing administrative functions.