The Accession Media Blog

Big news from Opera today.  Wait, who?  You thought opera was just a type of musical theater?  Well, you are right, but it's also the name of a web browser that holds a whopping 2%-ish market share.  However that may be about to change with the release of their latest version - Opera Unite.

A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor.  Not the strategy, development or hosting of their blog – but the actual writing of the blog.  I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form.  How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer?  You are your

One of the most time consuming tasks in building a new website for our clients is undoubtedly the content.  When we start a new project we often ask "are you guys rewriting the content?  Are we just copying it over from the existing site?  Or would you like us to include it in our proposal?"

...look out Google Analytics?

Not likely.

Sorry Yahoo!, but the track record hasn't been so hot lately. The cultural differences between Yahoo! and Google are painfully obvious and apparently unchangeable for poor Yahoo!. The big Panama PPC admin system relaunch hasn't panned out and made for a better management experience. Their copy of the Adsense program still isn't as good as the original. Ergo - I have to believe the product life cycle for Yahoo! Analytics will be similarly reactionary and half hearted.