The Accession Media Blog

Aug 18 2010

Shufflepoint logoAs serious users of Google Analytics, we’re always looking for easy, great-looking ways to share the data gleaned therein with our clients. Since we provide various clients with daily, weekly and monthly reports, there is usually a whole lot of time spent copying and pasting data - and too little spent analyzing and understanding that data.

Analytics | Reviews | Tools
Jul 14 2010

Our own Matt Tarsi has been quoted in a rather humorous piece on InfoWorld.com regarding the various "cults" of the tech world. Of course, Matt's is "The Temple of Drupal," our favorite open source content management system.

Jun 25 2010

If you want to sell a mini-van to a generation of people who have grown up dreading the day they have to get one, how do you do it? By being sarcastic, satirical, and downright hilarious of course!

Jun 18 2010

The PageRank formula is changing again. You might have heard that Google recently was granted a patent based on the "reasonable surfer" idea. For those of you in need of a quick refresh, a reasonable web surfer is someone given a random webpage who keeps clicking links forward to other pages without clicking back. This person eventually gets tired and goes to another random page.

May 04 2010

Thought you might like to know about a new tool from Twitter called Blackbird Pie (sounds gross!). It allows you to make static versions of your tweets and embed them into blog postings or anywhere else you normally embed stuff online. Check it out...

Twitter
Mar 01 2010

By now anyone with a television or a radio (or anyone who watched their Superbowl ad) knows that the acronym KGB no longer represents the defunct Russian intelligence agency. These days KGB stands for "Knowledge Generation Bureau", the new "ask anything" mobile texting service that has been doing the traditional media marketing equivalent of carpet bombing. KGB ads are everywhere - television, radio, major sporting events, billboards, and just about any other place you can think of.

Feb 04 2010

A while back I was interviewed by AOL Small Business columnist Amanda Kooser for her just released article on mobile marketing....

Dec 26 2009

Confession - my last posting wasn't just a spur of the moment thing.  It was the results of a little prep work I did for an appearance on FoxBusiness.com's daily live webcast.  Fox reporter Kathryn Tuggle interviewed me for her article titled "Get Listed in Today's Mobile 'Yellow Pages.'"  I greatly enjoyed the interview and Kathryn thought highly enough of me to invite me in to be on the webcast.

Dec 17 2009

We've been getting asked quite a bit lately about how small business can market themselves in this new "mobile" online world. The prevalence of the iPhone and Blackberry have really driven this to the forefront in the mind of marketers. We've put together a brief cheat sheet to give you and overview of where we feel the opportunites are for small business.

Nov 20 2009

The IT guys are mumbling things you don't understand, the marketing folks are pushing hard for more sales, advertising budgets are falling under the knife, and your company's web site is under the gun to carry a bigger load

So the fingers start pointing and the ideas start flying: online promotions, graphic redesign, a "fresh look", new content, SEM, SEO, organic search, PPC, and other buzz words you've never even heard of.

What should you do to improve leads, sales, and your web site's performance?

Analytics