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Wed 30 Apr 2008
Nice Example of a Corporate Blog
Posted by Josh Katinger
I stumbled across this “company backed” blog today…
The company is Mahindra Tractor, makers of various types of farm tractors. I read through a lot of the postings and I think it helps do what blogs are supposed to do…
- Identify with the customer: not only does Mahindra build tractors, they know what their customers are going through. Bad weather, back breaking work, less than stellar harvests, etc
- Spread the word: as a farmer - I’d much rather read about how this customer of Mahindra’s (that writes this blog) gets by working with their equipment than I would read their marketing and sales copy. It just feels more honest to me to hear it from a fellow farmer
- Gives me a reason to interact with the brand even if I don’t yet own a Mahindra: I want to come back and check in on the farming family - are they going through the same issues I am? The blog is obviously sponsored by Mahindra, but they don’t beat you over the head with it
I’m not sure if their ad agency put this together for them or if it was an in-house idea, but its a great one.
